The Extinction of the Phone Bezel

The bezel—that thing that no one knows what to call, other than the edge of the phone or tablet where the screen ends.  Until this point in phone and tablet development, every device had a bezel of approx. 20% of the front surface area.  And why not?  Most of us didn’t even notice the bezel until someone pointed it out.  Why get rid of the bezel if people aren’t noticing it?  But now you notice it, and you realize it is annoying and wasted space