What the success of the iPhone X means. Tips to pre-order.
The iPhone X: Hype or Prime Preorder Material?
When it comes to hot tech products, new launches can be somewhat hit or miss. That's why it's particularly interesting when devices garner widespread attention before even hitting the market. For a perfect example of this, you need look no further than Apple's upcoming iPhone X. Thanks to one of the most thorough redesigns in years and its inclusion of some fresh features, fans are already doing everything in their power to get their hands on one.
Of course, if you really want to find out whether the hype is justified, then you'll need to snag yours fast: The phone is rumored to be limited, and preorders begin on October 27 at 3:00 a.m. EST. Fortunately, these tips will help you decide whether preordering is right for you and how to get the process rolling.
What Makes the New iPhone Different?
As we covered in our last blog, Apple's latest smartphone has some major functional distinctions, such as its upgrade to FaceID instead of TouchID. Its redesigned exterior also houses a new ARM-based SOC that features faster graphics processing and dedicated neural network hardware, also known as an AI accelerator. All of these advancements come at a cost, however. You'll have to lay down at least $999 for the 64 GB base model.
Can the Hype Effect Overcome the Price Effect?
You may be wondering whether a phone that costs significantly more than a laptop or low-end Mac Mini is worth it. Although you're in good company if you're plagued by such concerns, you probably don't have to worry about the price tag's negative impact on smartphone sales.
Apple clearly believes that high price tags aren't too much of an adoption barrier for its target demographics. In fact, some market data indicates that people's willingness to wait for the X has actually hurt the company's stock. The firm also seems to be making overtures to consumers by instructing its employees not to upsell customers who just want the X.
How Should You Get Your iPhone X?
What does all of this mean if you're determined to acquire an iPhone X? In short, preordering is probably your best bet. Reports say that only 3 million units will have shipped as of the 57-country brick-and-mortar launch date of November 3.
Analysts also surmised that the manufacturer might be having issues working out supply chain kinks and noted that some wireless carriers don't even know how much launch inventory they'll receive. With data science companies like Gartner maintaining that smartphone sales will get a huge overall boost from the X, those who don't preorder may be setting themselves up for the heartache of a longer wait.
How to Preorder the X
There are a few ways to preorder this device. If you join the legions of consumers who go through the Apple Store, you'll want to log on a few hours before the 3 a.m. EST start of the event. Count on having to refresh your browser frequently.
You might be able to make your life easier by using your carrier's upgrade plan via the iOS Apple Store app. You can also use your carrier's website or account management tools to request an iPhone upgrade.
With such a limited release, the vast majority of consumers will have to wait for their new iPhones. As new supplies become available, the Fixez team will keep you posted, so check back regularly, subscribe to our mailing list, and stay tuned for our early reviews.